A whiter shade of pale

One thing to know about me – I’m pale, very pale. Not by design or desire, just that my forbearers are, without exception, the kind that evolved in grey, shivery countries like Ireland and England where the sun shines for approximately 27 minutes per year.

Cruel fate (and global migration trends) deemed that I should be born in Australia, a country with an unreasonable about of sunlight (and skin cancer-causing ultra violet radiation). It was determined fairly early on that I was one of those people whose skin can be one of two colours – glowing white or angry red. This set me up for a vaguely sticky and sweaty childhood covered in various sun creams, hats, sunglasses, and long-sleeved shirts. I watched those bronzed Aussie clichés strolling about in the sunshine as I ran from shade to shade, hissing at the brightness. Moving to Ireland when I was still a child, offered me a reprieve from the relentless sunlight but my pallor was certainly not appreciated or considered attractive there either.

Many times during my teens, I was told I’d look better or healthier with some more colour. It has only been in recent years that my home countries found a new appreciation for us pasty individuals. I think we can thank those sparkly vampires in those teen romance books (or as I call it ‘the 10 warning signs of domestic violence and emotional abuse anthology’) for the newly discovered appreciation for the alabaster-skinned, but I digress.

Cut to my life in Viet Nam; I am walking around Sai Gon at lunchtime, on the lookout for some street vendors who usually assemble in one of the parks. I find them and awkwardly squat (all my squats are awkward) in front of a woman who is delicately julienning a green mango with a cleaver the size of my head. Her Green Mango Salad looks delicious and my mouth floods at the thought of the sour green mango and the vinegary dressing. I ask for some and she starts filling a bag.

She starts talking about me to her fellow vendors; I catch the word for foreigner. The more Vietnamese I learn, the more I realise that I’m often a topic of conversation. This is completely fine; I’m probably worth talking about. For one thing I look very different. I am taller, heavier, and paler than the average person around me. If I saw a colossal, phosphorescent-skinned creature with limited language skills hunkering down in front of me, you’d be damn sure that I’d be talking about them too.

One of the older ladies grabbed my arm and rotated it to get a look at the inside of my elbow and upper arm, which is the palest part of me that can be displayed without having to drop my pants. “Ummm, trắng (white),” she murmurs approvingly to her friends, then she smiles at me. “Cảm ơn, Bà (Thank you, Madam)” I reply somewhat feebly as it occurs to me that I am literally the single, white female in this exchange. I give her until my salad is ready and then I wiggle out of her grasp.

Actually, the ladies were very sweet and very complimentary. They just thought I looked nice and wanted to take the view a little closer up; nothing too wrong with that.

I’ll admit that it took me some time to fully understand where these paleness-based compliments were coming from. Initially, I had assumed that they were wrapped up in the ugliness and discrimination of colonialism; Viet Nam having been a French colony for a number of years. However, over the time I’ve spend living here I discovered that fondest for paler skin has very little to do with colonialism or other countries’ race relations. I’ll actually go so far as to say that having paler skin due to European ancestry isn’t as coveted as being pale with total Vietnamese ancestry.

Rather, the desire for pale skin stems from internal perceptions of poverty and wealth. People who are poorer have traditionally had to work outdoors and get tanned by the sun, while the wealthy live inside. Pale skin equaled high class and tanned skin was one of the symbols of poverty. These beauty ideals continue on to this day and people do what they can be paler. I called this, the desire to be ‘Baby Pale,’ the colour of brand new skin; untouched by sunshine.

People will go to extraordinary lengths to be Baby Pale; there are expensive skin whitening treatments at salons, and most people wear cover-up clothing when they are outside. I sometimes feel like I’m living in a city where there is a constant Invisible Man convention that no one told me about.

It takes a lot of dedication to dress like this in 90% humidity.  Image © 2003 AFP Photo/Hoang Dinh Nam
It takes a lot of dedication to dress like this in 90% humidity.
Image © 2003 AFP Photo/Hoang Dinh Nam

This perception about pale equaling beauty is slowly changing, but then, beauty ideals don’t generally change quickly.

Every skin product claims that it will whiten your skin - every lotion, skin crème, moisturizer, toner, deodorant.  
Every skin product claims that it will whiten your skin – every lotion, skin crème, moisturizer, toner, deodorant.
Every single one.
Every single one.

Even though I have a better understanding of the desire for paler skin, it doesn’t really make me feel at ease with the idea. It is still putting a value and a judgement on someone based on their appearance and their associated prosperity. Our skin colour at its most basic is the amount of brown-colored pigment called melanin that our skin produces; this quantity is based on genetics, exposure to ultraviolet light, our bodies’ vitamin D production requirements, and the breakdown of folic acid.

It is our perceptions and opinions that that loaded our skin with judgements. I think this, at the end of the day, is actually a good thing. Surely it has to be easier to change our minds, than our skin tone?

Campaign for real beauty?
Campaign for real beauty? Right…

18 thoughts on “A whiter shade of pale

  1. I’m also pretty pale and I’ve been having a similar response here in Ha Noi. I wasn’t sure about it at first but now I’ve been here a month, and I’ve tanned a bit, I get much less attention. I must admit I miss it a bit…
    I totally agree with your point about how basic and superficial it is though. Nice point about the melanin and ultraviolet light, really brings it back to basics!

    Liked by 1 person

    1. Dove is owned by Unilever, which also produces Slim Fast (weight loss, meal replacement drinks) and Fair & Lovely skin lightening cream, which is sold in South and South East Asia; in India, Bangladesh, Indonesia, etc. The Campaign for Real Beauty is extremely hypocritical and patronizing, but then you probably shouldn’t put too much stock in any messaging from companies that sell lotions and cosmetics.

      Just remember that they don’t want to make you feel so bad about yourself that you give up entirely, but just bad enough to make you want you to buy their products.

      Liked by 2 people

      1. Indeed. I do remember Dove marketing a deodorant in Canada/US that lightened your armpit skin of all things.
        Because god knows there’s not enough to be self conscious about as it is, according to some anyway.


  2. Pale skin used to be a sign of refinement in Europe, too, hence all those ladies’ bonnets and parasols, not to mention Queen Elizabeth I and her lead-based white face cream. The joy of tanning is all down to Coco Chanel and everyone’s rather odd desire to change something about themselves. Here in the Netherlands women all seem to spend inordinate amounts of money on hair dye, even if they’re not grey. It only becomes stylish to be grey if you can do so with flair. I’m pretty sure the owner of my gym just had his hair dyed grey on purpose! I’m too lazy and cheap to go to all that effort and expense, and I’m sure all that hair dye can’t be good for the environment. On the other hand, I long to be at least a little tanned, but don’t want to be fried alive, so spend my money on ridiculously expensive suntan lotion, some of which even includes a small amount of fake tan. The grass is always greener, even if the chemicals we put on it isn’t.

    Liked by 1 person

  3. The pale skin thing seems common throughout Asia and given the traditional/natural sun blocks like tanaka I have seen in Thailand and Myanmar i can only assume its not a modern obsession. Given that pale skin has become almost obligatory for film stars, media and advertising, particularly beauty products, it is promoting an unnatural body image to a worrying extent. At least in Asia many people are naturally light skinned but in Africa it has reached absurd levels in places with the use of skin lightening products where there are virtually no really light skinned people. If you are interested I did a post about it http://insideotherplaces.com/2014/01/13/african-beauty-and-the-beast/ Love your sense of humour, makes a nice change from the mass of tedious travel blogs out there.

    Liked by 1 person

  4. I found this odd as well when I visited Thailand. I suppose I shouldn’t have been surprised at big brands cashing in on such an imperialistic beauty trend, but I was. I suppose its the flipside of how everyone in Ireland wants to be tanned which I’n guessing comes deep down from similar perceptions of wealth and the ability to afford to go and relax in places where you can tan.

    Liked by 1 person

    1. People want the appearance of success and youth, in whichever society they reside.

      I remember the Irish girls would go from a bright orange colour to fish belly white when they’d be sent to Irish school and found out the hard way that it is difficult to get your hands fake tan a rural Gaeltacht district. You could almost use a colour chart to determine how long they’d been there.


  5. Love it! And yes, it seems easier to change our mind than our skin tone. But in reality it took me years of living in Australia to think tan is beautiful. It’s just as silly as Barbie, orange fake tan, thigh gap models in the ‘West’ . As a woman, I wish we don’t give a crap and just love who we really are – (hahaha) like that would ever happen 🙂

    Liked by 1 person

    1. It is like I was saying – beauty ideals don’t change quickly, both for societies and for individuals.
      Hopefully most of us learn to love the skin we’re in and appreciate what we have.


  6. So in Brunei It’s a struggle to find face cream that doesn’t bleach your skin! Even my husband couldn’t find any men’s face cream that wasn’t promising to lighten his skin! It’s a shame that cosmetics companies profit from making people feel bad about the way they look.


    1. Cosmetic companies everywhere in the world profit from people wanting to change the way they look – be it bronzer/fake tan or whitening creams.
      You won’t find self-esteem, satisfaction or contentment with your appearance inside a bottle; you have to find that inside yourself.

      Liked by 1 person

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